Dangal earns Rs 374.95 cr: How Aamir Khan’s blockbuster saved theatre owners
Prime Minister Narendra Modi’s shock demonetisation move adversely affected the business of theatre owners but then came Aamir Khan’s Dangal that saved them from being out of business.
The year 2016, witnessed a lull by the Hindi film industry but Aamir’s Christmas bonanza proved to be the tide changer in the economics of the industry.
The actor was touched reading the emotional letters written to by single screen theatre owners to thank him.
He says, “It has been a very exciting and fulfilling journey. When I look back at my career, all my decisions - on the face of it - have mostly been impractical and risky, with the latest instance being Dangal (2016).”
“Also, I have been able to do the kind of work that I believe in. Not all of us are lucky enough to be in the position where you can choose to do what you want. I feel very grateful to be in that position. I am able to do the work that I love”.
The letters addressed by single screen theatre owners expressed how the years 2015 and 2016 witnessed a major low by the film business, making it difficult for them to survive.
The Nitesh Tewari directorial, which released on December 23, has earned a whopping Rs 374.95 crore at the India box office.